Sell or let properties like they are our own
I remember meeting a switched on young man a few years ago when I valued his apartment in Trumpington. He was relocating through work and looking to sell over the next few months and he put me through the wringer about our service, processes and procedures. Essentially how we go about getting our clients the best outcome.
I remember meeting a switched on young man a few years ago when I valued his apartment in Trumpington. He was relocating through work and looking to sell over the next few months and he put me through the wringer about our service, processes and procedures. Essentially how we go about getting our clients the best outcome.
He was curious why we didn’t sell a property to the first person in a position to proceed who offered the asking price or close. He was preoccupied with this as clearly the extra effort on our part didn’t equate to the increase in fee - like I said he was a clever chap.
So what was my answer? Apart from it being my name above the door it is simply our motivation is to get our clients the best result possible. Often this takes time. But in our opinion this is time well spent.
This could mean another week of viewings and several days of negotiating offers until we believe we have the best offer. This takes time and resources but one thing we have always tried to do is have enough people here to do this. More people and resources mean our costs are higher and in some cases so is our fee but this is nothing compared to securing a much better price. The offset is huge for our clients, but negligible for us. So what's in it for us? Simple. Happy client's. And happier clients tell their friends who in turn become happy clients. And actually one thing we have noticed a lot. They become clients for life.
Let me contextualise. In the book Freakonomics a chap John was quoted, in the section on how Realtors (American Estate Agents) market their own homes on average for 10 days longer and achieve 3% more than when they market their clients. No further questions.
I hadn’t read the book but this discussion coined a phrase 'we sell or let your property like it is our own' and if that takes a little longer then so be it. I have since read Freakonomics and it's definitely well worth a read.
If you are interested in getting the best price for your property please get in touch or if you would like an instant valuation click on the link below.
Cooke Curtis & Co